Monthly Archives: June 2018

How to decide a perfect background for product photography?

The first impression makes a lot of difference in the online market. Sales, growth, profitability, and every other thing depend on what customers see and get attracted to. To attract customers, images play the most significant role. Images are that vital part of the online business which helps in gaining the attention of the customers. Therefore, it is important for the images to be eye-catching. Images help the customers in the evaluation of the product, compare it with different options and then make a purchasing decision. Use of good images increases the credibility of the seller as well as demonstrates the product in a suitable manner.

While shooting product images, most of the time, the background is a factor which is overlooked and not given much importance. But as a matter of fact, the background can make or break the final outcome of the overall image. The background can make both positive and negative impact on customers. While searching for products, neither of the customers is interested in bright and pop color background which steals the attention instead of the actual product.

For any image, it is important for the product to be the focal point. In order to get a fit background, one must keep in mind the following points

Avoid using a busy backgroundavoid-busy-background

A background is the largest element of an image and use of a busy background will divert the attention from product to the background which is not helpful for the sellers. A busy background with a lot of elements in it is most of the time not suitable for a product image. One must also abstain from using a background with busy details as everyone is interested in seeing more of what they are searching for.

Use subtle colorsuse-subtle-colors

Bright colors look very unpleasing when you are searching for a product. Therefore, it is advised to use subtle colors for the background of product images because bright backgrounds are recommended for advertisements & banners not for a product image as I think you already visited the Apple’s website once in your life, right?

The background color has it’s great importance as it helps in making the product more visible out of the entire image. Some background colors go perfectly matched with the product, whereas some create blunders.

The light colored background is preferred for most of the product images but there are certain guidelines for images in different cases. In each case, a different color should be used as background. Also, a lot of online marketplaces have their own set of guidelines for a product image and the background color must be selected accordingly. However, for marketplaces, who do not have any guidelines, here is a guide for selecting an appropriate background color.

White backgroundwhite-background-min

The White background is preferred for almost all product images. It has a lot of reasons behind it. White is the most subtle and neutral color which has the very low impact on the image. Therefore, it is chosen as the background Other than that, the white background is timeless and never goes out of the trend or look dull. Even though being lightest amongst all shades, white has its own charm which brings the best out of the image. Also, a white background makes the image look more product-centric and the product gets highlighted instead of the unwanted background. Specifically for glass products, a white background is used.

Grey backgroundgrey-background-min

Grey, specifically its lighter shade is also equally fitting for product image background as it is not too loud and does not steal the attention from the actual product. It’s another color in the neutral family. Product images look most appealing when they have a light background color such as white and grey. Grey color of the background is also used as a substitute of white color. Where the online marketplace uses white color as the page background, grey is used as the background color for product images to distinguish the page area from an image. Product images go well with the grey background, fulfilling the purpose of highlighting the product and not appearing bright at the same time. Grey color is most preferred in the fashion stores & for 3D mannequin product images.

Black backgroundblack-background-min

The black color is although the darkest shade and may attract a lot of attention towards it at the first sight, but for some products, black color is the best choice. In case of jewelry, black background makes a lot of difference by making the diamonds and other metals shine brighter, resulting in a presentable and attractive product image.

Texture backgroundtexture-background-min

For those who may not want a plain background, yet want to remain on the basic side can choose simple and elegant textures such as marble texture, grid & gradient shades or any other texture to add a creative element to the product image.

Wooden floorwooden-background-min

For furniture items such as table, chairs, the background does not play an important role, but floor matters a lot. In such cases, the wooden floor is recommended to amplify the product image because it gives an idea of how the product will look in the real world.

Removing the background and inserting suitable one with apt color is a challenging task. Either you can DIY or let ClippingPathUnited do this for you.

How to Make a Stippled Portrait in Photoshop?

Preparing the Photo

Open a high-quality portrait photo in Photoshop. Busy backgrounds don’t work well for stippling, so if the background isn’t a plain light color, before proceeding.

Change the photo to black and white by clicking the Image menu, selecting Adjustments and clicking Black & White. Adjust the sliders if needed to make the background as white as possible without disrupting the person’s face. For example, if the background was blue, drag the Blue slider slightly to the left to make it white. Click OK.

Photoshop's Black and White window

In most cases, the default Black and White options should work fine.

Duplicate the Background Layer in the Layers panel by dragging it onto the New Layer icon. Hide the Background Layer by clicking its Eye icon. You can use the hidden layer later in case you need to do the stippling a second time.

Layers panel

Create a copy of the Background layer

Click the Image menu, select Adjustments and increase the Brightness and Contrast to make the details crisp.

Brightness/Contrast window

In this example, the Brightness is set to 29 and the Contrast to 37.

Select Blur from the Filter menu and click Surface Blur. Add just a bit of blur to smooth out the image.

Surface Blur window with Preview

Here, the Surface Blur Radius and Threshold filters are to 5 and 8, respectively.

Invert the photo by pressing Ctrl-I, or by clicking Adjustments under the Image menu and selecting Invert. The photo should now look like an old film negative.

Applying the Stipple

Open the Filter Gallery under the Filter menu. Click Texture and then click the Grainthumbnail. Change the Grain Type to Stippled.

Grain Filter options

Using a Contrast of 100 makes a portrait look like a Che Guevara poster.

Begin by moving the Intensity and Contrast sliders to the middle and then adjust them as needed. Zoom in and out of the Preview image to be certain you get the effect you want. Click OK.

Grain Filter showing the preview

In this example, an Intensity of 43 and a Contrast of 46 works best.

Zoom into the photo by 3000 percent so you can see the individual pixels and then open Color Range from the Select menu. Click on a light square and adjust the Fuzziness to about 100. Click OK. Press Delete to remove all of the light pixels and return the Zoom to normal.

Color Range window

The Fuzziness is set to 103 in this example.

Select Invert from the Select menu to select all of the dark pixels. Open the Imagemenu’s Brightness/Contrast option. Decrease the Brightness slider to -150 and increase the Contrast to 100. Click OK.

Brightness/Contrast window

A dark, high-contrast removes gray pixels.

Zoom in and out to examine the grain that makes the stippled effect.

a stippled eye

Zooming into an eye to show the stippled portrait.

The portrait is now completely stippled. The first time you do this, you may not get the result you want. You can use the History panel — available under the Window menu — to go back and start again, or delete the current layer and use the hidden Background layer to begin again.

How to source and prep images for an ecommerce website

When you’re running an eCommerce store and selling other people’s products, it’s not always easy to get the images from the suppliers, in fact sometimes it’s like pulling teeth!. I’ve put together a quick tutorial to show you how to go online and find clean, high-quality images for your site as well as how to prep them using photoshop or other image editing software if they need it. I also talk about ideal pixel sizes and shapes for eCommerce stores as well as making sure your images are named with SEO in mind.

 

TRANSPARENT MATERIALS ON INVISIBLE MANNEQUINS

Trickier invisible mannequin items include sheer, transparent or translucent materials, fabric with cut out details, or a mixture of all these elements! There are a number of different approaches to photographing these styles, a selection of these are shown here.

JEWELLERY PHOTOGRAPHY

We are MEGA pros when it comes to product photography but we get especially excited by the challenge of shooting jewellery. With more shine, sparkle and accompanying pressure than nearly any other photographic niche, professional jewellery photography demands near-faultless results and it’s our job to make sure all our clients get just that.

A combination of studio trickery, post-production bling and more than 30 years of experience, our jewellery images will get your little gems standing out from the crowd in the increasingly busy world of e-commerce competition.

 

 

While we love any excuse to rave about how skilled we are in our photographic knowledge, jewellery photography is one area where we also need to talk about commercial understanding. Particularly if you have product numbers in the tens or hundreds, we appreciate that you might not have the budget to allow us to spend hours photographing and retouching each piece. Yes – we do spend hours – particularly if an image is going to be used for print advertising, or in large format. But for an online product listing, which might be updated every few months, and might be one of several hundred other jewellery items on the page – balancing the cost with the perfection is just as much a skill.

So don’t be afraid of our quality! We’re not (last sentence aside) pumped up, ego-heavy photographers – we’re hard working folk who will always try to find a solution that fits our clients’ budgets.

You can read more about our techniques and our studio methodology on our blog pages. In particular, the art of focus stacking, and our take on top jewellery retouching are exciting reads, for those in the industry. Otherwise, just enjoy some shiny, shiny pictures….

 

 

How to make a dynamic business portrait?

Group portraits are always appreciated by companies. It’s the way to personalize your communication and get out sanitized visuals and formatted image banks.

Discuss with leaders or communication managers

Discover the company, its history, its activities and its objectives is the preliminary step to the shooting. This helps to understand the message that the company wants to go through the photo.

Shooting

I install my studio (lighting and background) within the company. Each person is taken individually. “Head-to-head” with the camera is not an easy exercise. I then try to create a friendly atmosphere, to build trust while discussing the work of the person, his hobbies, his passions. I like to observe how people speak, memorize gestures.

With or without accessories… Imitating movie posters…

Play with logo letters, share an event

Post-production

All the individual images are cut out, retouched and put together to form the team’s photo.

The advantages of this method of shooting

  • we avoid the cliché of the school photo
  • no one is hidden, everyone has the same importance
  • no unsightly shadow produced by the neighbor, everyone receives the same light
  • if a new collaborator joins the team, we can add it (and conversely)

Your opinion counts! Tell me if what you think of this kind of portraits. Thank you.

You can find some examples of my work on Our website