Tag Archives: MARKETING & PHOTOGRAPHY

How to make a dynamic business portrait?

Group portraits are always appreciated by companies. It’s the way to personalize your communication and get out sanitized visuals and formatted image banks.

Discuss with leaders or communication managers

Discover the company, its history, its activities and its objectives is the preliminary step to the shooting. This helps to understand the message that the company wants to go through the photo.

Shooting

I install my studio (lighting and background) within the company. Each person is taken individually. “Head-to-head” with the camera is not an easy exercise. I then try to create a friendly atmosphere, to build trust while discussing the work of the person, his hobbies, his passions. I like to observe how people speak, memorize gestures.

With or without accessories… Imitating movie posters…

Play with logo letters, share an event

Post-production

All the individual images are cut out, retouched and put together to form the team’s photo.

The advantages of this method of shooting

  • we avoid the cliché of the school photo
  • no one is hidden, everyone has the same importance
  • no unsightly shadow produced by the neighbor, everyone receives the same light
  • if a new collaborator joins the team, we can add it (and conversely)

Your opinion counts! Tell me if what you think of this kind of portraits. Thank you.

You can find some examples of my work on Our website

Easy Noise Reduction Tutorial in Photoshop

Have you always been scared of increasing the ISO on your camera in dim light because of the resulting noise in the images? Has this discouraged you from taking pictures in low light?

Fret not. This tutorial will take care of all your ISO noise anxieties and will let you go trigger happy during night shoots.

Noise reduction in Photoshop

  1. Open the image on which you need to reduce the noise.
  2. If you see the image panel, you’ll notice that the image will be opened as a background layer. Create a duplicate of the background layer (just in case).
    2
  3. Having selected the duplicate layer to go to Filter -> Noise -> Reduce Noise. A new window will open up with some sliders in it. Let’s break them down one by one.
    reduce noise window
  • Strength: This slider, affects globally. That means it will eliminate the noise pixels in the overall image.
  • Preserve details: Pixels tend to get blurred while reducing noise. The preserve details slider will bring back the texture and other small details in the image. Different combinations of strength and preserve details slider work differently for different images. You will have to experiment to see which combination gives the best quality.
  • Reduce Colour noise: This slider will reduce any floating colour pixels due to chromatic aberration.
  • Sharpen details: The blurring of noisy pixels may result in reducing the sharpness of the image. Use the sharpen details slider to restore sharpness in the image.
  1. At the end of all the sliders, you will see a checkbox that says “Remove JPEG artifacts”. This will remove any noise that may occur while saving the image as a JPEG.
  2. If you want to make noise reduction specific to the RGB colour channel, click on the advanced tab.
  3. Select the desired colour channel and make the adjustment to the strength and preserve details slider.
    channel wise noise reduction
  4. Once you are satisfied with all the changes, hit ok and the edited image will open in Photoshop.
  5. Unhide the layer on top to reveal the background layer. You will notice that noise has reduced from the original layer to the duplicate layer.
  6. Save your image and you are done with reducing the noise.
    noise reduction

Try more night shots

Now that you know the secret, try more night shots. ISO is a very good feature in digital camera if it only wasn’t for the resulting noise. Hopefully, camera manufacturers will try to come up with ways of minimizing the noise grains at high ISO but until then, this little Photoshop technique should do the trick.

Learn how to retouch your product shots in Photoshop

In this tutorial, we show you how to clean up and retouch photos of products to a professional standard

 

Advertising campaigns attract consumers to the professional images of their products. With all commercial photography, it is an important step to ensure each image as a good quality and high standard for print. Using software such as Photoshop in such industries and using similar tools and techniques, one professional results can easily be obtained at home using your own photographs.

In this tutorial, we would like to show you that using Photoshop CS4 to improve a product shot like the professionals and the image of a bottle of perfume shot. Glass objects can be extremely difficult to light and photograph, with distracting reflections and refractions, which can often prove to be difficult to improve or remove post-production. However, by using some simple adjustment techniques in Photoshop, we will show you how to correct, improve and enhance your shots, improve the overall image exposure and contrast as well as insert unwanted colors and remove dust particles For, to see as consumers again

Follow with our simple step-by-step guide and implement some of our basic improvement tips, which can help you get high-quality product shots results that will not appear in the portfolio of any of the profiles.

Step 1: Create a new layer

Picture-1

Open up your product photo file in Photoshop. In the Layers palette, duplicate the original layer by Ctrl/right-clicking on the Background layer and selecting Duplicate Layer. Rename this new layer ‘Exposure correction’.

Step 2: Cropping in

Picture-2

Select the Crop tool from the Tools bar and click on the top corner of the image, dragging the crop cursor diagonally down to the opposite bottom corner. Holding the Shift key to keep the original proportions, pull up the bottom corner cursor, cropping out the edges until you’re happy with the position of the perfume bottle in the frame.

Step 3: Adjust levels

Picture-3

Open a Levels adjustment layer to make corrections to the overall image exposure (Image>Adjustments>Levels). Begin by pulling in the slider on the left-hand side (Highlights) of the histogram to where the mountainous range begins to gain height. Now move the midpoint (greys) slider along to create a punchier contrast.

Step 4: Clean up

Picture-4

Now create another new layer titled ‘Clean-up layer’ and select the Clone Stamp tool that is located in the Tools bar. Adjust the brush settings so it has soft edges and is sized proportionately to the dust spots that you want to remove (you may need to alter this as you go). Keep the Opacity at 100%.

Step 5: Cloning out

Picture-5

Zoom in to check for obvious marks and spots. Using the correctly sized Clone Stamp tool select the area next to the mark; holding down the Opt/Alt key to select the clean area (for each flaw), place the cursor over the mark you wish to remove and press down to clone it out.

Step 6: Masking

Picture-6

For harder-to-remove dust marks on reflective surfaces cut out the area using the Quick Mask mode (press ‘Q’ on your keyboard for a shortcut). Select the Brush tool with 100% Opacity and paint the area, using the Eraser tool to correct any errors. Hit ‘Q’ to preview the selection line and, when happy, go to Layer>New>Layer via Copy (or Cmd/Ctrl+J) to create a cutout of what you have masked.

Step 7: Remove finer dust

Picture-7

Select your new cutout layer and go to Layer>Filter>Noise>Medium and blur the pixels with a 8px Radius, or thereabouts. Now adjust the Opacity of the layer to around 80%. Edit the layer by first selecting a Darken blending mode and then Linear Dodge (Add). You can reduce the overall layer opacity if you need to.

Step 8: Replace colour

Picture-8

Even out the background colour by selecting Image>Adjustments>Replace Color. Use the Eyedropper tool and click on the darkest background area (eg the right-hand corner), drag the Lightness slider up to brighten out the dark regions and create an evenly white background. Make sure you zoom into your image and check that the white is the right brightness and blends with the already existing white background colour.

Step 9: Colour correction

Picture-9

Remove the warmer tones from the bottle and bring out the blues using the Color Balance adjustment layer (Image>Adjustments> Color Balance). Enable Preserve Luminosity and begin working your way through the sliders, adjusting through the Highlights, Midtones and Shadows. Continually toggle the Preview button on and off so that you can see the modified results as you go along. Remember, you don’t have to make adjustments with every slider; work gradually for best results.

Step 10: Final touchups

Picture-10

Zoom into your image and check for any unwanted marks you may have missed that still need to be cloned out. If you want to make further adjustments to the tonal range in the bottle use the Replace Color adjustment again and select a light blue area. Lighten this using the Lightness slider slowly to avoid cut-out-like results.

Step 11: Contrast and flatten

Picture-11

For a final contrast, boost use a Shadows/Highlights adjustment layer. Really push the Midtone Contrast slider for best results. When happy with the final look save the layered file separately as a PSD file in case you wish to go back and edit further. Now flatten your final image layers (Layer>Flatten Image).

Step 12: Sharpen up

Picture-12

Before you save your final image make sure it is sharp, adding definition to edges and improving the overall quality. Go to Filter> Sharpen>Unsharp Mask and activate the Preview button to monitor the effect. Up the Amount to 100% with Threshold at 0 levels and bring the Radius up slowly to around 2.6px.

Step 13: Resize

Picture-13

Now you’ve made the last tweaks you’ll want to resize it for web or print use. For a good-quality print, you will need to increase the image resolution to 300dpi (go to Image>Image Size>Resolution). For web use, decrease the resolution to a smaller value such as 72dpi.

Step 14: Saving

Picture-14

Remember to watermark your images before you upload them to ensure they are copyright protected. Once your work has been correctly resized to suit your output you should save the final image as a JPEG file (File>Save As>Format: JPEG) and then print out for your portfolio or upload to your online gallery.

 

  • For we offer the lowest price for product photo editing service
  • We guarantee to produce the best results of the demands and requirements of our customers.
  • We have gained a great understanding of the needs and requirements of our customers with the best service of thousands of client servers and background correction service worldwide.
  • We offer a complimentary FREE TRIAL SERVICE for our customers, to ensure the quality and outlook of the product photo editing.

 

 

What is a good canvas size comparison mockup (a Photoshop action to fill all the smart objects with one image would be awesome too)?

You’ve already hit the nail: using linked Smart Objects, all referring to the same placed image file (which can be any kind of imagery like a JPEG but also another Photoshop file) instead of placing files embedded, solves your situation! Check out the crucial difference in the Place command in the File menu (since version

Copy multiple copies of the Smart Object anywhere in the mockup, and if you change the content of this layer (by changing the original file), all instances will change accordingly. You can also use another linked Smart Object layer with an embedded original as a backdrop in the mockup.

Check out the “Create linked Smart Objects” section in this Adobe Help page:
Work with Smart Objects.

Safety clothing photography – invisible mannequin

One of our projects this week was to photograph a range of high-vis work clothing for a company catalogue.

There are different options available when photographing clothing. You can photograph the garment…

  • laying flat on a surface
  • being worn by a model or
  • on a mannequin

When photographing clothing on a mannequin it can sometimes look a little “cheap” and unpolished to see the mannequin’s arm, legs or head poking out of the clothing.

These images are an example of the “invisible mannequin” technique where the garments are full and 3D, but there are no signs of anyone wearing the clothing – they appear hollow.

It’s an excellent technique and results in high-quality product images that are all about the clothing.

Here are some of the final photos…

safety work clothing photography

If you would like professional photos of your clothing, we would love to hear from you.

click here to email.

ADVERTISING PHOTOGRAPHY

The Ins & Outs of Advertising Photography: A Quick Guide

Although advertising photography has changed and developed a great deal, it is still a very popular and important aspect of marketing.

If faith is watching and watching, then it believes that product photography makes an essential part of advertising. People are busy with advanced technology at their fingertips, maybe someone takes time to read the product details on the ad. Advertising is a big job in photography.ADVERTISING

Before we pick up the camera…

Audience:

This is an important one so many great advertising campaigns have been wasted because they were not targeting the right audience. It is important that when you are thinking about a concept for your product photography, you think that you want to see it. Be specific and you will not be able to put professional lipstick ads with professional basketball players. And you would not like to take a picture of a sophisticated men’s clock on a man in a circus filled with a group of young children. Consider the audience and see what they want to see. If you are having trouble reducing your specific audience, then Renaissance Studios can help you find out who should be targeted to your photograph, here are some questions to help your viewers know:

  • Is your product specifically for male or females?
  • Does a particular age need your product more than people of other ages?
  • Where will it be displayed (Countries, states, cities)? What is that culture like?

All of these questions will lead you towards taking the right approach for your product advertising.

Concept:

After you are well aware of the audience for your product, the next step is creating a killer concept that you want to tell your picture to the story. When a consumer sees the picture of your product in your desired audience, then they should be able to relate in some way. They should intrigue or motivate them. Encourage them or motivate them. The goal of your product photography should be to realize that they will become a better person to buy your product. Come up with a concept that can make them feel like this. Make Photo Transparent takes the time to learn our customers and their product so that we can help you with that concept. We do our best to bring our product to life.

 Shooting The Photo

After our audience and concepts are ready to go, the physical process can eventually begin. This process is complex, but each and every step is important to achieve the results of product photography. One common misconception is that people have been told about product photography that it has been done with quite a fancy editing software and the actual picture does not matter too much. However, while Photoshop and other editing software are an important part of this process, the actual picture is just as important, if not more. If you do not have a great basic picture, then it takes away the ability of the entire campaign.

Lighting and background are very important to shoot the right picture for your ad. While shooting the product photography, another important thing should always be kept in mind is the product itself, it can look like a no-binder, but many people forget that the photo shoot should be about the product and the focus Should be. Have you ever seen a commercial and thought, “What is this?” Have you ever seen a big billboard and asked yourself, “What product are they advertising for this ad?” It should be an advertisement photography investigator and intriguing at all times, yes, but it should be clear what is being advertised. On the same token, it is important that the manufacturers take the time to think about the photographer what is the best quality of the product so that they can show those things in the picture.

Do-It-Yourself Advertising Photography

If you have a simple task,  photography is always a great option. It saves a couple bucks, you learn something new, and it can be done pretty much anywhere. If you’re considering photography then make sure you have all of the proper tools and software.

Although Do-It-Yourself Advertising photography works well for simple tasks like selling products on e-bay, if you find yourself needing a to advertise something on a larger scale, you’re better off leaving it to the professionals. Clipping Path United is always there from concept to print for your product advertising needs.